Launched in 2009 amid the global recession, Savoir Flair, the Middle East's pioneering online magazine, quickly became the region's trusted authority on fashion, beauty, culture, and lifestyle. Founded by Haleh Nia, the youngest publisher and editor-in-chief in the Middle East, Savoir Flair has been a leader in luxury storytelling and a go-to source for fashion exclusives.
 
Celebrating its tenth anniversary, the coffee table book "SFX: The Little Magazine That Could (and Did)" chronicles Savoir Flair's journey. Featuring exclusive shoots by Ellen Von Unwerth and industry icons like Cindy Bruna and Isabeli Fontana, the book explores the magazine's past, present, and future. It not only showcases Savoir Flair's success but also reflects on how fashion has shaped culture and enriched women's lives in the Middle East and beyond.
 
At 24, Haleh Nia launched Savoir Flair, making her the youngest publisher in the Middle East and a pioneer in the digital revolution. The book marks her first venture into print and captures a decade of groundbreaking achievements in the ever-evolving landscape of digital media.